LOF MALTO
Youth-focused e-bike branding campaign celebrating teen creativity and self-expression
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Client
LOF Vietnam
Duration
4 months
Services
Youth Marketing Strategy
Campaign Creative
Social Media Content
Influencer Collaboration
Team
Creative Director
Youth Marketing Specialist
Art Director
Social Media Manager
Project Gallery
The Challenge
Attracting teenagers to an e-bike promotion in a crowded market while authentically connecting with youth culture and behaviors.
Our Solution
We tapped into the universal teen behavior of artistic expression - from textbook doodles to desk carvings - creating a campaign that celebrated their natural creativity and desire for self-expression.
Partnership Story
THE DESIGNS OF SCHOOL-LIFE - Lof Malto needed to stand out and attract teens to their promotion scheme that involves Ben Pham - a rising Art Director who worked on big KOLs' projects. The insight stems from textbook drawing, desk carving, wall tagging… basically any form of art where high-schoolers express coolness and break free from boredom. This resulted in a quirky, random, raw yet true to the brand's point of view: Giving teens a canvas of self-creating, self-playing, self-responsibility and self-confidence.
Impact & Results
Reached over 2M teenagers across social platforms
Generated 15,000+ user-generated content pieces
Increased brand awareness among target demographic by 250%
Successfully launched collaboration with rising Art Director Ben Pham