Client
WildAid Vietnam
Duration
6 months
Services
Conservation Branding
Awareness Campaign
Educational Materials
Global Advocacy
Team
Conservation Creative Director
Environmental Designer
Campaign Strategist
Educational Content Creator
Project Gallery
The Challenge
Creating a powerful global awareness campaign that effectively communicates the urgency of wildlife conservation while inspiring action to reduce consumer demand for illegal wildlife products.
Our Solution
We developed a comprehensive conservation campaign based on the principle "when the buying stops, the killing can too," focusing on education and behavioral change to protect endangered species and marine ecosystems.
Partnership Story
We believe that when the buying stops, the killing can too. The illegal wildlife trade is a multi-billion dollar global industry largely driven by consumer demand. WildAid works to reduce global consumption of wildlife products and increase local support for conservation efforts. We work with governments to protect fragile marine reserves from illegal fishing, enhance anti-poaching efforts, and reduce climate change impacts.
Impact & Results
Increased global awareness of wildlife trafficking issues
Successfully reduced consumer demand in target markets
Enhanced anti-poaching efforts through government partnerships
Protected fragile marine reserves from illegal fishing activities