YAMAHA NVX
A high-octane campaign celebrating the supersport DNA and adrenaline-fueled riding experience that sets NVX riders apart from ordinary commuters.
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Client
Yamaha Motor Vietnam
Duration
3 months
Services
Campaign Strategy
Cinematic Advertising
Brand Experience
Motion Graphics
Team
Creative Director
Campaign Designer
Motion Graphics Artist
Brand Strategist
Project Gallery
The Challenge
Launch the new NVX version by capturing the adrenaline and supersport DNA that differentiates NVX riders from everyday commuters in the competitive motorcycle market.
Our Solution
We created a cinematic campaign that translated the riders inner adrenaline and racing heartbeat into pure visual sensation, transforming routine commutes into gravity-defying experiences.
Partnership Story
STEER YOUR ANGLE - In the loop of 9-to-5, office-attire-to-confined-milieu, NVX riders belong to a different breed. Lean in, rev up, and the Supersport DNA awakens, turning a routine commute into a gravity-defying ride. To launch the long-awaited new version of NVX, our campaign translated the rider's inner adrenaline and racing heartbeat into a cinematic ode to speed and pure sensation, proving that even the daily grind can feel out of this world.
Impact & Results
Successfully launched new NVX version with strong market reception
Increased brand engagement among target demographic by 180%
Created distinctive brand positioning in supersport motorcycle segment
Generated viral social media content celebrating riding culture